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Archive for the Blog Category

Twitter and Crowdfunding: A Case Study

Twitter and Crowdfunding: A Case Study

According to one Twitter expert, I was told I had too few followers to be a legitimate social media marketer. To be viewed as an expert, I had to post eight times a day and retweet just as often to get a respectable following. That advice made me feel inadequate and wondering if she could be right. Maybe she was

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Clickbait: Sorting through the noise

Clickbait: Sorting through the noise

What is it that captures your valuable attention and precious time? Sorting through the inquiries, offers and educational materials online has become an overwhelming task and getting that attention has become a frenzy of sensational headlines and cute animal videos. As Wikitionary defines it and as online marketers call it: Clickbait sends many of us chasing those cute animals or

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Tending Your Data Garden

Tending Your Data Garden

Blowing in the wind Clients and potential clients ask me how they can come to the top of Google, how to use pay per click and where can they buy an email list of names to get their product or service in front of thousands of potential customers. Unfortunately the new marketing model just doesn’t work that way. The truth

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