It’s 2020 and social media has changed

Email, Networking & Groups Dominate Social Marketing 2020

2020 is off to an interesting start with our attention finally settling on the impeachment trial. The other day, I learned that most of us spend 6 hours a day looking at screens — a day! That equates to 22 years of our lives! And, the doctor reporting this said that 6% of the population is addicted to the internet…

So where does that leave us as small business owners? When we check in with our business practices, are we getting a return on our social media?Are we relying on a dwindling audience to make sales happen? The reports say, yes we are.

Facebook usage drops a stunning 26% since 2017

For most of us, social media keeps us top of mind and that’s fine but if we are spending time and money on posts and they aren’t engaging, it’s time to reevaluate our approach to sales. Posting and boosting without engagement is a gamble because if it’s irrelevant to the people who know and care about you, it’s most likely not going to reach new people either.

Remember, it’s called “social” media for a reason — it’s person to person.

Meanwhile…

For many of us, we’ve worked hard to be digitally available by building a website that gives us credibility and our visitors a good look at what we do. Websites are living, breathing documents that can and should change.

As for social marketing, when do we invest our hard earned money into a Facebook or Instagram ad? Is it even necessary?

The predictions mentioned in the Fast Company article are that social networks or groups are going to take over where Facebook leaves off in terms of meaningful connections and engagement. This makes sense when we spend 6 hours a day looking for connection through a small screen.

Loneliness is a byproduct of excessive Internet use because users invest
in online relationships at the expense of real-life relationships.
Lonely individuals are drawn to some forms of interactive activities
online because of the possibilities of connectedness, companionship,
and communities they offer.

But guess what! You already have a social network, a group of clients, friends and family and vendors who know and care about you and your business. This is where reviews, comments and sharing come in. Your clients and potential clients have questions and want to be sure they’ve done their homework when it comes to buying a product or service.

Only email marketing can keep your community in the know and feeling as if they matter — because they do!

Pro Tip – Audit Quarterly

Take some time to look at your last, best client by category and see how they impact your sales and consider how you can serve them better.

This exercise will give you a glimpse into what Facebook calls a “lookalike audience” for boosting purposes.

We need to regularly reevaluate our clients in order to understand who needs us, why they picked us and how they found us in their time of need. Unless and until you’ve done that exercise, posting is a gamble.

A Lookalike Audience is a way to reach new people
who are likely to be interested in your business because
they’re similar to your best existing customers.*

Be sure you have someone in your corner who will give you the straightforward feedback you need to move your business into 2020 with excitement and energy.

Choose photographers, designers, printers and consultants that will last and are invested in your success!


Lynn Moore Moore Marketing LLCNeed some help with this exercise or want to share your results with someone who can guide you? I’m available by the small group, phone, or video conference. Your first coaching session is a no-cost introduction so we can both see if we’re a fit. 203-610-1934