Call Us: 203-610-1934

The Power of the Hashtag

The Power of the Hashtag

The Power of the Hashtag

The ultimate re-branding of this generation has got to be that of the pound symbol, or what we now call the #hashtag. Originally created by Twitter to categorize tweets, it has quickly become a staple for Facebook, LinkedIn, and Instagram enthusiasts alike.

The sign allows users to mark keywords or topics, which then become clickable links. The newly formed #hashtag — once clicked — will lead you to a news feed filled with posts with that same tagged word. It can also be used to create events such as #smsci (the science of social media), and highlight subjects like #marketing.

Be Original

Create a memorable, eye-catching hashtag and use it to promote your company, like Nike did with their #MakeItCount #NikePlus campaign. They asked fans and followers to share how they planned to “Make it Count” in 2012 via their Facebook, Twitter, and Instagram pages. The campaign was so successful that it was further extended into 2013.

But as Jimmy Fallon and Justin Timberlake’s infamous #Hashtag video teaches us, #its #easy #to #overuse #it. Try not to use more than one or two hashtags in a post. It’s easy for readers to become overwhelmed, and skip over you entirely in their news feed. Be original.

Enjoy!

 

 

 

 

 

 

Services

  • Marketing Strategy
  • Reputation Management
  • Social Media Execution
  • Content Creation
  • WordPress/SEO/SEM
  • Constant Contact Expert

Speaking

Lynn Moore is available to speak to your group about trends in social marketing, building lasting communities and how-to for social media. Contact us for availability.

Social Community

twitterfacebooklinkedinpinterestinstagram
Moore Marketing Constant Contact

Contact

Moore Marketing LLC
Southport, Connecticut
Santa Barbara, California
203.610.1934